Keyword density comes from an older model of search where matching words played a major role. Modern search systems and AI models prioritize information gain. This means they value content that adds something new rather than repeating what already exists. If a page contains mostly the same information found elsewhere, it provides little value to the system.


If an AI can summarize your content without needing to reference it, the content is not adding much value. Our approach focuses on the unique insights that make a page worth citing. That can include case studies, proprietary frameworks, or specialized technical explanations that are difficult to replicate.