Double Eagle Property Solutions (DEPS)

About the Client

Double Eagle Property Solutions (DEPS) is a Columbus, Ohio-based real estate investment firm co-founded by industry veterans Darren Dicke and Alan McComas, who possess over 60 years of combined experience.1 The company specializes in direct-to-seller, “as-is” cash purchases of residential properties, offering a fast, simple, and transparent alternative to traditional home sales.1

Industry: Real Estate Investment

Location: Columbus, Ohio, USA

Challenges

In June 2021, despite its deep market expertise, DEPS had a non-existent digital presence. In an industry where 96% of home buyers and sellers begin their journey online, this digital invisibility was a critical vulnerability. The primary challenges were:

• Lack of Brand Visibility: The company was undiscoverable to the vast majority of its target audience searching online.
• Inefficient Lead Generation: Lead generation was limited to traditional, non-scalable methods like referrals and personal networking.17
• Eroding Credibility: Without a professional website or online reviews, DEPS faced a “trust gap,” failing to meet the baseline expectations of modern consumers who equate a digital presence with legitimacy.
• Risk of Market Obsolescence: Failure to adapt to the industry’s digital shift posed a direct threat to the firm’s long-term viability and growth potential.

The Solution

A holistic digital ecosystem was architected from the ground up to establish DEPS as the preeminent authority for cash home sales in the Columbus market. The strategy focused on building credibility, capturing local search intent, and converting that intent into a consistent flow of qualified leads.

1. Website Development & Optimization

A mobile-first, lead-generation-focused website was built to serve as the company’s digital front door.

• Conversion-Focused Design: The site was designed for simplicity and speed, with prominent Calls-to-Action (CTAs) like “Get Your Fast Cash Offer Today” to guide users. Lead capture forms were simplified to reduce friction.
• Trust Signals: The website was fortified with verifiable client testimonials and detailed “About Us” pages to humanize the brand and build immediate credibility.
• CRM Integration: The site was seamlessly integrated with the FreedomSoft CRM system to ensure every lead was automatically captured, tracked, and nurtured efficiently.

2. Local SEO & Google Business Profile (GBP) Dominance

An aggressive local SEO strategy was implemented to ensure DEPS appeared as the top result for high-intent local searches.

• On-Page SEO: Meticulous optimization of all website elements for critical local keywords such as “We Buy Houses Fast Columbus Ohio”.
• Google Business Profile Optimization: The GBP listing was claimed, verified, and fully optimized with accurate business information, high-quality photos, and a keyword-rich description to maximize visibility in Google Search and Maps.
• Review Generation: A proactive strategy was implemented to solicit reviews from satisfied customers, a critical ranking factor for the Google Local Pack.

3. Content Marketing

A robust content strategy was executed to build topical authority and attract a wider range of organic traffic.

• Strategic Blogging: Published eight high-quality blog posts per month across the main and satellite websites, targeting low-competition, long-tail keywords relevant to sellers in unique situations.
• Seller-Centric Focus: All content was crafted from the perspective of a homeowner facing a problem, answering questions like “How can I sell my inherited house quickly?” to attract the precise target audience.

4. Social Media Marketing

A multi-platform social media presence was established on Facebook, Instagram, and Twitter to build community and brand authority.

• Value-Driven Content: The content strategy focused on providing value through educational posts, success stories, and community-focused content rather than just sales pitches.
• Proactive Engagement: All platforms were actively managed with prompt responses to comments and messages to foster a two-way conversation and build relationships.

5. 2025 Forward-Looking Strategy

To advance market leadership, a strategic roadmap for 2025 was developed to capitalize on emerging digital trends.

• Immersive Video Content: A plan to dominate short-form video (Reels, TikToks) with property tours and educational content, and to produce high-impact “Hero Videos” for the website to build trust.
• AI-Powered SEO: A strategy to restructure all web content for Large Language Models (LLMs) and optimize for voice search to future-proof visibility in an AI-driven search landscape.
• Advanced Automation & Hyper-Local Targeting: Development of automated email and SMS nurturing sequences within the CRM and the creation of hyper-local content for specific Columbus neighborhoods to attract highly targeted leads.

The Results

The implementation of the integrated digital ecosystem produced a profound and measurable impact on business performance, transforming DEPS from a digitally anonymous firm into a market leader.

• Dominant Organic Search Performance: Achieved over 50% year-over-year growth in organic website traffic, significantly outpacing the 31% industry average and establishing DEPS as a top online authority.
• High-Efficiency Lead Conversion: The website consistently maintains a lead conversion rate exceeding 4.5%, placing it in the top tier of performance for the real estate sector.
• Capture of High-Intent Local Leads: The optimized Google Business Profile led to a greater than 150% increase in user actions (clicks, calls, direction requests), capturing the most valuable local searchers at their moment of need.
• Creation of a Strong Brand Asset: A blended social media engagement rate of over 12% surpassed industry benchmarks, building significant brand equity and a long-term nurturing pipeline.